case studies
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Gravity
Gravity – Data Analytics for Advocacy Impact
Overview
LGNDX created Gravity, a data analytics and reporting platform designed to help advocacy organizations measure and communicate the real-world impact of their campaigns. Through a single interface, stakeholders can track key metrics, monitor outreach efforts, and showcase meaningful results to funders, boards, and the public.
The Challenge
Advocacy campaigns generate massive volumes of data across multiple channels—donations, volunteer initiatives, legislative outcomes, and more. Without a streamlined way to aggregate, analyze, and visualize that information, it becomes difficult for teams to understand which efforts are effective and where to invest resources for maximum impact.
Our Approach
Research & Strategy
We partnered with advocacy leaders to identify critical success metrics and define data requirements, ensuring Gravity aligned perfectly with real-world campaign needs.
UX & UI Design
Our team created intuitive, visually engaging dashboards that clarify complex data, making it easy for users with varied technical backgrounds to glean actionable insights.
Engineering & Data Analytics
We built a robust data pipeline to unify multiple sources, transform raw information into normalized datasets, and power real-time analytics and reporting tools.
Iterative Development & Testing
Through rapid prototyping and continuous feedback loops, we refined functionality and design elements to produce a seamless user experience.
Impact
With Gravity’s user-friendly interface and powerful data capabilities, advocacy teams can quickly evaluate campaign performance, demonstrate ROI to stakeholders, and adapt their strategies for greater influence. By showcasing tangible results in real time, organizations are equipped to amplify their impact, drive policy change, and operate more transparently.
Your next step
If you’re looking to transform advocacy data into actionable intelligence, LGNDX can help. Our end-to-end expertise—from strategy to UI/UX to engineering—provides the clarity you need to elevate campaign outcomes and advance your mission. Contact us today to learn more about how Gravity can be customized to your organization’s unique needs.
